Friday, March 02, 2007

Color for Spring



Who needs to be so serious about color all the time? Look how fun punchy color can be!


Purple: C2's "Get Back Jack"
Pink: C2's "Venus Envy"
Yellow: C2's "Plantain"



Va-va-voom!

Monday, February 19, 2007

Horrified

Was watching HGTV (I thought I never watch those kind of shows, but apparently I do - once in a while!) yesterday while putting away groceries.

Here's what I saw - a room makeover for a young girl. She hated her country-style bookcase, she's a more modern young thing.

So the decorator paints out the bookcase, so far so good, right? WRONG! The decorator didn't even scuff sand the old finish, much less prime out the piece, before applying hip red paint. Guess what? That trendy red is going to look tacky in no time. The poor kid can end up scratching the paint simply by dragging a book across the surface. What happens if she accidentally bangs into the corner of it? She may even be able to PEEL off the paint in large strips if she sees a tempting corner just waiting for her bored little fingers to give a tug.

It will take SOOOOOOO much more work to strip the entire piece, prime it, then repaint it. I lay money that it would never happen, instead it will just sit there looking crappy until it gets junked.

Why put so much work into transforming a space but take stupid shortcuts?

Maybe "horrified" is too strong a word, but I felt bad about the stupidness of it all. And the fact that people will see this episode and think they can do it that way, too.

Bellevue Research

I went out last week to start looking at neighborhoods for relocating our Bellevue store... It's pretty clear to me that we want to be in Bellvue proper - and I think we need to be near Bel-Red Road or near the 124th street exit off 520.

Keep your eyes peeled! I know I am.

Monday, February 12, 2007

Ch-Ch-Ch-Changes (say this like your are David Bowie)

There is an old saying that the more things change, the more they stay the same. I think about that sometimes as I drive through the neighborhood where our Seattle store is located.

I grew up less than a mile away from here, so I've witnessed a lifetime of evolution and change of this locale. I remember when walk/don't walk lights were installed on 45th street in Wallingford. I wrote my first check at Fuji's 5 and Dime (and I remember contemplating the idea of stealing a piece of candy there, too! Never could, never did. But I remember entertaining the thought...)

Stone Way Avenue is evolving. So many more residential units are being built on upper Stone. My business partner Herb recalls hanging off the end of the trolley on his skates and getting a ride up the street when he was a kid.

So things change. Others never seem to. Like our store being on this same corner since forever.

It looks like Daly's will be making some changes in Bellevue. The downtown core had transformed to a point where the rent is almost doubling. Wow. Who'd have thought?

Daly's has been on the same street (although 3 different addresses) since 1961. When we moved in to Bellevue, the Evergreen Floating Bridge wasn't even built, yet. Bellevue Square was a small outdoor mall. There were 5 paint outlets within that many blocks.

Change is good. The more we flex and adapt, the better we are at keeping up with the times. Small changes are easier than large ones.

So, we are going to get serious about finding a new home for our Bellevue shop. Ironically, even with all the annoying construction and traffic - we've have some great business in Bellevue.

The adventure continues....

Monday, February 05, 2007

... By The Way


Last week I was wondering how all these people would fit into the Colori Chicago paint store for the "Colori Me Red" party... We fit!
I would say there was about 150 colorful people who showed up; luckily they didn't all show up at the same time.

Life/Work Balance

I'm getting ready to go home - my daughter is sick today, and my husband pulled the morning shift - I get the afternoon.

Last week, my son was out on Wednesday (thus was I) and then I was off to Chicago for Thursday and Friday for C2 Paint work. Somewhere in there I need to squeeze Daly's work, too!

Tuesday, January 30, 2007

Daly's SeaFin Rocks - again!

I just Googled Daly's SeaFin and found a neat little chat about SeaFin on the Continuous Wave website, a site for avid boat owners.

The concerns: Can you use SeaFin on brightwork in high sun areas like Florida (answer: yes) - and tips for application.

Cool!

How in the World?


I just got news from Michelle at Colori-Chicago that they are expecting 175 people to the Colori Me Red party on Thursday. How will everyone all fit????

Should be a blast.

New Blog

Christian and I are trying our hands at sharing a blog. We hope you'll visit it every now and then!

Do I Feel Corrected?

Okay - Just yesterday I was complaining about the orange-based red clothing options for women. Or lack of options, as the case may be.

Last night, I was watching a recap if the SAG Awards on E! (see how deep my life is?), and many of the red gowns were in that same red!

So, should I feel corrected? Am I that out of touch?

Actually, I love the earthy oranges, the flame colors, salmons and other orange textiles. It's just that damn tomato-red for women that I don't like. So there!

By the way, I LOVED Cate Blanchett's golden gown and gold-trimmed shoes. TASTY!

Remember the 80's and early 90's colors? Peacock Blue, Fuscia Pink, Drop Dead Red - basically any color that was bright and loud. I remember silk was a big trend with huge shoulder pads and peplum skirts.

Monday, January 29, 2007

Personalized Service

Yesterday I ventured out into territory unknown - I went to Bellevue Square with the explicit intent of spending money on clothes.

More importantly, I had a girlfriend with me for the event (it IS an event when the last time I was in that mall was literally years ago!).

What was interesting about this was the variety of encounters we had with sales staff.

We popped into a boutique that neither of us had visited before... not bad stuff (pricey), okay service, but no barn-burner. Then off to buy a piece of chocolate for fortification (I prefer dark chocolate caramels, by the way).

We had better acquisition luck at Ann Taylor Loft. Attention from the saleswoman was again, fine, but no ace-in-the-hole. Actually, the best service we got was at Nordstrom Cafe.

Even though we ordered at the counter and sat ourselves down, the busboys and waiter-types were courteous and inquired about our needs. Got a chocolate with a copy of our receipt at the end... nice touch! They were just plain nice without being annoyingly "nice". We actually talked about it, it was that noticeable.

Had GREAT experience at the Bare Escentuals cosmetic store. Very helpful staff, NO PRESSURE. Interestingly, my girlfriend needed to sign up for a makeup consultation (we were in the impulse mood, you understand), so we had to come back at a scheduled time. But it was handled in such a way that we didn't feel inconvenienced. I think it's all about approach. It didn't hinge on snob appeal. That's the key. Nordstrom cafe had same quality.

Off to Macy's for the final leg of the mall crawl. Anonymous city! We were wandering around for quite some time and not once did anyone inquire if we needed help (I needed something red for the Red Party at Colori-Chicago on Thursday). Gick.

Speaking of RED - what is it with all this ugly tomatoy-red fabric out there? Women prefer blue-based reds and I was surprised there wasn't more out there. Especially since Valentine's Day is around the corner!

Oh, and don't get me started on all the synthetic fibers. What is this, the 70's all over again???

Thursday, January 25, 2007

Colori Me Red!



Check out this great shot of my friend Michelle. She is the proprietress of Colori Chicago, a C2 only paint store in Chicago.

Next week she's hosting a Colori Me Red party (Yay! I'm going to be there, too!)

Even the Chicago Apartment Therapy blog gave her a shout-out today.

Should be quite a party...

Wednesday, January 24, 2007

Interesting Trend

I spoke with a woman in Florida who is interested in opening a retail faux finish and paint store. What I find interesting about this is that she has never worked behind the paint counter before. Her background is in specialty faux finishes, and she wants to have a retail presence in her growing market.

This is not the first time I have talked with women who want to see things done differently, or come from outside the industry.

Just look at Colori Paint in Chicago. It's styled more like a boutique than a paint store.

I am going to Michelle's store next week in Chicago - she is having a party to celebrate the color RED. How cool is that? My friends at Winslow Paint are another example (my apologies to Ken!)

Thursday, January 18, 2007

Catching Up

I've been playing catch-up with everything on my desk. My piles are a now a little more organized, so I feel less scattered.

I was reading one of my trade magazines (called Paint and Decorating Retailer - did you even think we'd have our own mag? Actually, there's also The Paint Dealer. Pretty damn exciting!)
and the focus of the issue this month is on faux painting trends.

Ack. I am sooooooo sick of faux. Blech.

I take that back. I do like decorative painting, murals and such - when appropriate. But all-over glazing is over! There was a counterpoint article from the wallcovering corner - and I do agree that wallpaper is seeing a comeback. This I am happy about.

However, the argument they used FOR wallpaper over faux was lame. I don't think it has to be an either/or proposition. Room for both texture and design on the walls.

I love some of the modern trends in wallcoverings. Funny, what goes around comes around. When I started selling wallpaper, brown was still very strong in the early 80's color palette. Here we are again - our front windows are all about browns.

Of course, mylars and the wet-look papers are gone for the most part. Good thing. And the country movement is b-l-a-n-d. Big trend with oversized graphic patterns in trendy colors. Mid-20/30 yr olds have definitely rediscovered pattern.

The modern look is less about trends from nature and more about graphic and iconic elements. It'll be interesting to see how well it ages. Although, I will say, one of my favorite design books is called The House Book, by Terence Conran - and it's all about the modern 70's!

Wednesday, January 17, 2007

I love our Readers

A couple of weeks ago, Christian and I published a Favorites survey. People have been filling out the newspaper form and mailing them in! Also, they can go online and fill it out - it's very interesting to see what people are thinking. You can really tell what neighborhood they come from simply by looking at the favorite stores they list.

Radio fav's range from NPR to oldies. Cleaning products go from vinegar to homemade with essential oils (I'm always so impressed with people who can take the time to craft things like that!) to high-end products like Calderra. We've had more than one shout-out for Dove as favorite soap! I think a standout answer is to the category of Housecleaner: "You never indulge this info!"

I'm not sure how we'll publish the answers, it should be interesting!

Wacky Weather

I am so discombobulated from all the snow days, I thought it was the 11th and not the 17th! Where did all the days go? I mean, I was truly shocked it was the 17th today!

January is a slow time of year in the paint store world, but it's my busy time. It's the only time I can get our store and department managers together for planning the upcoming season plus there is a lot of work going on for C2 Paint. Oh, and that darn school auction is happening in 2 months! While that seems far away, it's actually screaming upon our heels.

Christian and I are strategizing ideas for taking our Design Files concept to a new level. We have over 75 columns in the can, but what should we do in addition to our newspaper gig? How can we best leverage our experience and make this thing even we have together even more fun?

Thursday, January 11, 2007

Snow Day in Seattle

Yes, it snowed again last night.

For the majority of the country, if it snows, it snows - and it's just business as usual. Here in Seattle, everything gets mucked up. We probably have less than an inch of snow, but the schools were canceled today.

The main concern is the safety of the students who are being bussed. Perhaps there are parts of the city that were hit harder - in any case, it's not the snow itself that causes the trouble, it's the slick of ice the develops when the sun sets and the temperature drops.

So, I am being "Mom" today. It's fun! We just got back from the neighbors who fed us hot chocolate and cookies. What's to complain about? Life is good.

Monday, January 08, 2007

Cranky Columnist

Okay, really. I mean, really.

Christian and I had a column run on Saturday, and it invited people to fill out a form (online or snail mail) identifying their favorite things. For example:
Favorite Stores
Hardware
Lighting
Tile
..etc.

Favorite Vendors
Florist
Painter
Gardener
... and so forth

Personal Encounters
Soap
Linens
Candles
... you get the picture

It's been fun to read the responses from readers. They actually take the time to create lists of fav's - HOWEVER - there is a business that has been stuffing the ballot box, and it's getting very annoying! There are multiple emails listing this business, and it's rather obvious; I mean, "hello!" do they think we we would be too stupid to not notice?

Friday, January 05, 2007

Evolution, Not Revolution

I am in-between conference calls at the moment.

Today, the C2 Marketing Team (myself, Harry and Jeff) are doing final interviews with a number of different firms. Conference call city! I dug out the old set of headphones, so my ear wouldn't hurt!

It's interesting... there are many directions we could take the brand, and all have their place. Nothing like the nightmare (or night-Meara) of a few years ago. Our challenge is to determine the best direction going forward for the next 3 years. It's exciting, but we don't want to be swayed by the excitement, we want to make the right choice for the long-haul.

More later, I gotta grab a cup of tea and call in to my next conference.....

Tuesday, January 02, 2007

Brand Identity


I'm reading an interesting article about brand identity and the adventure/risk of rebranding in Inc. magazine.

It's very relevant to what I am working on right now with both the Daly's Wood Finishes labels and C2 Paint. I have only read part of the article, I can't wait to finish it and see if there is anything I can learn from Dave's Insanity Hot Sauce company's experience...

If anything, our adventures with redesign are exciting, nerve-wracking, and can leave one a bit tired and jaded. Why jaded? There is the snake-oil aspect of branding that one needs to be cautious of buying into. Most important to me is trying to communicate a genuineness behind the gloss.