Friday, January 05, 2007

Evolution, Not Revolution

I am in-between conference calls at the moment.

Today, the C2 Marketing Team (myself, Harry and Jeff) are doing final interviews with a number of different firms. Conference call city! I dug out the old set of headphones, so my ear wouldn't hurt!

It's interesting... there are many directions we could take the brand, and all have their place. Nothing like the nightmare (or night-Meara) of a few years ago. Our challenge is to determine the best direction going forward for the next 3 years. It's exciting, but we don't want to be swayed by the excitement, we want to make the right choice for the long-haul.

More later, I gotta grab a cup of tea and call in to my next conference.....