I'm reading an interesting article about brand identity and the adventure/risk of rebranding in Inc. magazine.
It's very relevant to what I am working on right now with both the Daly's Wood Finishes labels and C2 Paint. I have only read part of the article, I can't wait to finish it and see if there is anything I can learn from Dave's Insanity Hot Sauce company's experience...
If anything, our adventures with redesign are exciting, nerve-wracking, and can leave one a bit tired and jaded. Why jaded? There is the snake-oil aspect of branding that one needs to be cautious of buying into. Most important to me is trying to communicate a genuineness behind the gloss.
It's very relevant to what I am working on right now with both the Daly's Wood Finishes labels and C2 Paint. I have only read part of the article, I can't wait to finish it and see if there is anything I can learn from Dave's Insanity Hot Sauce company's experience...
If anything, our adventures with redesign are exciting, nerve-wracking, and can leave one a bit tired and jaded. Why jaded? There is the snake-oil aspect of branding that one needs to be cautious of buying into. Most important to me is trying to communicate a genuineness behind the gloss.
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1 comment:
Oh dear. I feel your pain. Just remember the opposite of gloss is matte!
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