Wednesday, January 09, 2008

Announcing.... LoVo!

In December I had the opportunity to go to NYC on behalf of C2 (with partner Shaun Clark from Waters & Brown and PR Rock Star Jill Logiudice) to meet with magazine editors at some great design publications to introduce C2's latest paint development: LoVo.

What is LoVo? It's C2's wonderful Low-VOC paint. Being from Seattle, we get inquiries ALL THE TIME from consumers who are looking for a 'green' product (although Seattle is no longer the place of Birkenstocks and fleece - we do have a bit more fashion sense!)
LoVo will be debuting in April (on Earth Day), and I can't wait! Just like the rest of the line, it will be unlimited in color offerings - You will be able to get every single C2 color, in all typical finishes.

Not only that, but we will be offering LoVo in 16 oz Samplers, too. So you can try out the product (in any color, even custom colors) and see for yourself what a great Low-VOC paint is like.
Most of us feel better using a product we know will have less of an impact on the Earth... and I am soooo pleased that we are doing this with C2!
Here are a couple images from our NYC trip:

These are the LoVo 16 oz. Sampler pots that we shared with the design magazines. You should have seen us tromping along the streets of New York, hauling Samplers, a portfolio of UPCs and color tools. Since most magazines are located within the same geographic area, it was so much faster to go by foot than by hired car or taxi. Let's just say these boots were made for walking!

Oh, and we stayed an the Hotel QT. Your 'hipness quotient' goes up just by staying there!


I know it's rather silly, but we were so excited to be visiting these great magazines - so we simply accosted strangers and made them take our picture at these different places. Some tourists go for Times Square, were were thrilled with Conde Nast.


... and Domino magazine was cool.