Hello. I'm back. I know, I know, it's been 2 weeks since I've posted! What kind of girl do you think I am?
I've been rather busy, sorry I haven't called. Or written. Or emailed. Blah, blah, blah.
Before we get any further into it, I need to ask you, "Did you vote today?". Hope so.
I saw the finals on our Wood Stain labels! Final proofing is underway right now. I can't wait to show you how they look! Soooooooooo much better!
I spent the weekend in Chicago with a couple of my C2 partners. We closed down this great bar called Blue Chicago before finishing the evening at a pub (who's name I just can't recall!). I had to send almost all my travel clothes out to the cleaners - I forgot what decades of smoky bars does to an outfit.
Of course, we worked most of the weekend. We have a great marketing team, and we were planning our strategy for the next few years. I can't tell you what we have in the hopper, but let me just say that it's definitely going to be a "panty dropper" when we come out with our new initiatives. Yup. So cool. The designer in me screams, "I want it now!"
Speaking of cool, check out this paint store. It's called Colori Chicago and they exclusively sell C2 Paint, no other brand.
What I love about Colori, is that the owner, Michelle Herzog has NEVER owned a paint store before. So she doesn't come to the table with a lot of preconceived ideas about what will or won't work. For example, all her sundries are displayed in tote bins. So her shop looks more like a studio than a paint store. Why not?
She's gotten some great local press, and she is getting noticed. Which is great, because it's giving her some momentum to get her new baby off the ground.
We gave a Designer Presentation at Michelle's store on Saturday. I find those experiences very interesting. We have such a compelling story to share, and we get pretty deep into what happened, who the players are and why this affects the product we produce for our customers. It is so much more information than people are used to getting, I think - it's not just the surface "marketing" stuff, but the real story behind C2 Paint. Gets 'em every time.
Personally? I still haven't found my own color scheme for the living room and kitchen! But I'm getting closer...