LoVo Your Walls!

Just a few weeks ago, C2 Paint introduced LoVo - luxurious Low VOC paint.

It has all the features and benefits of the premium C2 paint; it's available in all 496 colors, it's infinitely customizable (custom colors are even available in 16 oz. Sampler pots), it has the unique color system that nobody else uses in North America, 18x24" Ultimate Paint Chips made from real paint, etc, etc, etc. - and now these colors are available in Low-VOC. How cool is that?

I am so excited to report that LoVo now constitutes 24% of our interior paint sales. And in only 10 days of sales. Who doesn't want to feel good about doing good? And look good at the same time?

Earth Day Birthday: LoVo Paint!

It's official now - LoVo is on the shelves!

Getting Ready for LoVo

This past weekend I had the opportunity to tour the paint factory where C2 Paint's LoVo will be made. LoVo is C2's Low-VOC offering - set to launch around Earth Day in April.

From my perspective, one indicator that I'm probably in the right business is that I was actually looking forward to watching paint being made! Yes, that's right up there with watching paint dry in some people's book, but this was cool.

This factory, located in Massachusets, was even designed with input from MIT. As I understand it, it is considered a no-waste facility - meaning they utilize, recycle and incorporate every ingredient that enters the plant into the products they produce. Truely state of the art facilities, and really- if we are going to the effort to make quality, environmentally sound product, it just stands to reason that the facility should operate under the same guiding principles.

They even have a dust collecting system, so that any particulates that aren't blended into an architectural coating are recollected and used in industrial products. They use the dust in air!

Made me feel good to know that LoVo is in good hands. And, no, you can't make any snarky comments on the 'stylish' safety glasses!